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The PEO deal, on one basis

Every PEO quote, finally comparable.

Proposals arrive in fifty formats. PEOLens reads them, puts them on one basis, and runs the deal from the first question to placement, whether you’re buying a PEO, quoting one for a client, or routing a group your PEO can’t write.

Invite-based. No card, no demo call.

PEOASOPayroll onlyOpen-market benefits
peolens.com / deal · Harbor Ridge Software
42
42 lives · CO, UT, TX
Out to market · day 4 of 10
✓
Insperity
quote in · 3d
✓
Justworks
quote in · 2d
×
TriNet
declined WC
○
Paychex
underwriting
Open-market med
queued
Client-ready comparison
Their current spend
$226,800/yr
Best net offer
$178,400/yr
What you get to present
$48,400
Quote formats read automatically · plus any PEO or ASO on your panel
JustworksInsperityTriNetPaychexRipplingADP TotalSourceGustoPaycor
Where it sits

PEOLens is the layer between the people buying PEO and the markets selling it.

An employer needs a PEO. A broker or consultant shops it. Twenty markets quote it, decline it, or ask for more. Somebody has to collect the file once, send it everywhere, keep score, put every answer on the same basis, and present a decision. That somebody is usually a spreadsheet. PEOLens replaces the spreadsheet.

Employers get a comparison they can read, not a stack of proposals they can’t.

Brokers and consultants quote the whole market from one file and present from one system.

PEO reps route the groups they can’t write instead of losing them.

Who it’s for

Three seats at the table. One system under all of them.

The same file, the same market, the same normalized numbers, seen from wherever you sit in the deal.

Know what you're buying.

For companies choosing a PEO.
  • Put every proposal on the same basis, so the cheapest headline number stops winning by default.
  • See the true annual cost: administration, benefits, taxes, workers' comp, and the one-time items.
  • See where vendors differ, in plain language, with the source page cited.
  • Skip the fee-structure decoder ring. We already built it.
  • If you want someone to shop the market for you, get connected to a broker who already has your file.

Quote more. Administer less.

For brokers who place PEO business.
  • One intake, collected once, from a branded link your client fills out.
  • Send one deal to your entire panel: PEO, ASO, payroll-only, open-market benefits.
  • Know who has the file, who quoted, who declined, and why, without a follow-up email.
  • Proposals extracted and normalized automatically; you review, you don't retype.
  • Client-ready comparisons on your letterhead, multi-year, defensible.
  • Pipeline, placement, renewals, and commissions after the win.

Keep the relationship. Find the placement.

For PEO reps and independent consultants.
  • Your PEO declined the group? Submit it once and it goes to the markets that can write it.
  • Stay the person who solved the problem; referral compensation where the arrangement allows it.
  • Consultants: quote across every PEO from one file instead of one at a time.
  • Standardized comparisons, faster turnaround, a presentation the client can act on.
  • Track every opportunity from intake to placement.
The product, not the pitch

One client. Eight vendors. Five quotes. Placed.

Take the client intake once. Send it to your whole panel at the same time. Whatever comes back gets normalized into one side-by-side comparison, with the client-ready exports already built. Every chip on the board is a thing you used to find out by email.

01 / Intake

Take it once

Census, states, current spend, documents. The client can fill it in themselves through your own branded link.

02 / Market

Send the whole panel

Your whole panel gets the deal the same morning, and the chasing lives on a board instead of in your inbox: who has it, who is quoting, who declined and on what.

03 / Compare

Present, don't rebuild

Every quote normalized to the same basis with a multi-year projection, then exported on your letterhead as a comparison PDF and a one-page board summary.

peolens.com / deal · pipelineLIVE
CSV
Census-ProgressTech-42EE.csv
42 employees · CO, UT, TX
PDF
Current-PEO-Invoice-Q2.pdf
1.8 MB · 9 pages
XLS
WC-Loss-Runs-3yr.xlsx
412 KB · 3 sheets
sentpanel →6 vendors · PEO, ASO, payroll
statusInsperity →quote received · 3 days
statusTriNet →declined workers comp
parsefee_structure →PEPM · $189 · effective 2026-07-01
normalizebasis →admin, benefits, taxes on one basis
Current spend
$226,800/yr
→
Best net offer
$178,400/yr
You present
$48,400
The old way, the PEOLens way

The deal takes a day to win. Quoting it takes three weeks.

None of that is advisory work. It is clerical work wearing an advisor’s calendar, and it is the reason good brokers lose deals to the process rather than to the pricing.

The old way
  1. Collect the census. Email it to eight vendors, each with their own form.
  2. Chase quotes across inboxes and portals.
  3. Get eight proposals in eight formats.
  4. Rebuild the spreadsheet. Find the line items. Argue with yourself about the basis.
  5. Build the deck. Present. Do it again at renewal.
The PEOLens way
  1. One intake, from a link your client fills out.
  2. One send to the entire market.
  3. A board that shows who has it, who quoted, who declined, and why.
  4. Every proposal extracted and normalized to the same basis.
  5. A comparison and a client-ready presentation, generated.
  6. Placement tracked. Renewal flagged before it surprises anyone.

Same deal. Same vendors. One afternoon.

The platform

From intake to placement, in one system.

Built for people who are measured on deals won and hours spent. One place to quote, compare, present, and keep the vendor relationships that make the next deal easier.

One file, every route

PEO, ASO, payroll only, and open-market benefits all quoted from the same intake, so you can market a deal down more than one path at once.

Declines recorded as declines

Not silence. You see who passed, what they passed on, and whether workers comp or medical was the reason.

Your panel, your contacts

Your own vendor rolodex, emailed and invited straight from the deal, with a track record building behind each name.

Normalized comparisons

Admin fees, benefits, and taxes forced onto one basis, with a multi-year projection under it.

Vendor scorecards

Leads sent, proposals returned, what each vendor declines on, and how fast they reply.

White-label client portal

Your domain, your brand. Clients complete intake and upload documents themselves.

Pipeline through placement

Lead to placed, with implementation status, renewal alerts, and commission tracking.

Lead generationAdd-on

Targeted employer lists matched to the industries and states you place. Flat monthly rate.

Client-ready exports

A comparison PDF and a one-page board summary on your letterhead, with your contact line.

Document extraction

Censuses, invoices, payroll registers, and loss runs read and mapped to the same schema.

Benchmarks and industry dataComing

Service fee averages and admin fee ranges by group size and industry.

Items marked Coming are in development and are not part of what ships today.

Already have a proposal?

Don’t sign until you understand it.

A PEO proposal is a good document written for a different purpose than yours. PEOLens reads it, identifies the fee structure, separates administration from pass-through costs, and shows you what the number on the last page is made of. Illustrative figures.

Apex PEO Group
Professional Employer Organization · Est. 2009
QUOTE #B-4410276-R
HARBOR RIDGE SOFTWARE
EFF. 07/01/2026 · 84 EE
PEO Administrative Fee Proposal · 2026 Renewal
Line ItemPEPMAnnual
Base Administrative Services*SKU: ADM-CORE-2026$138.00$139,104
Benefits Administration Allocation**SKU: BEN-ALLOC-MED$26.00$26,208
Risk & Compliance ModuleSKU: RSK-STD-WC$9.00$9,072
SUTA Administration Surcharge**SKU: TAX-SUTA-ADJ$14.50$14,616
EPLI Coverage PremiumSKU: INS-EPLI-STD$11.00$11,088
Service Coordination Fee***SKU: SVC-COORD-A$19.00$19,152
Technology Platform AccessSKU: TECH-PLT-2026$7.50$7,560
Implementation & Setup Fee****SKU: IMP-ONBOARD-Q3 · one-time, proratedn/a$18,500
Total Annual Investment$226,800
*Base rate subject to annual adjustment.
**Benefits allocation and SUTA surcharge calculated per master service agreement.
***Service coordination is non-itemized and bundled per industry convention.
****Implementation fee waived with 36-month commitment.
EPLI already
carried →
"subject to adj." =
↓ no cap stated
$48k apart
on the same basis
"Setup": ask for
the breakdown →
→
peolens.com / forensic-outputDECODED
What you're actually paying for
Administration, per employee per monthThe direct rate, allocations separated out
$166.50
Benefit administration allocationCarried inside the medical rate, not itemized in the proposal
+$14.00 NOT ITEMIZED
State unemploymentCharged above the statutory rate; the difference is a fee
+$14.50 ABOVE STATUTORY
Employment practices liabilityIncluded here; already carried under the current policy
+$11.00 DUPLICATE
Implementation, one-time$18,500 with no line items behind it; asked for the breakdown
+$18.4K ONE-TIME
Renewal terms"Subject to adjustment" with no cap stated; ask for one
uncapped OPEN
Side-by-side
As quoted
$226,800/yr
On the common basis
$178,400/yr
Difference, on the same basis
$48,400
Upload a proposal, get the analysis. If you want a broker to shop it, say so at the end; nobody calls you otherwise.
Analyze my PEO quote→
Why you can put a client on it

No claims we have not earned.

We don’t publish customer counts, savings averages, or logos we haven’t been given permission to use. What we can show you is how the numbers are made.

One ontology

Every proposal is mapped to the same set of line items, whatever the vendor calls them. That is what makes two quotes comparable at all.

Three passes

Extraction, then verification against the source document, then a reconciliation that has to tie out before a figure is used.

Recomputed in code

Totals are calculated, not copied, so any comparison can be reproduced from the documents behind it.

Access reviewed by a person

Brokerages are onboarded one at a time. Roles are enforced on the server, never by hiding something in the interface.

Built by an ex-PEO consultant who worked inside multiple PEOs and then on the brokerage side, and got tired of the spreadsheet. The full picture is on the methodology, security, and privacy pages, including what PEOLens has not been audited against.